Privacy Policy

1. Introduction
Willow Hydration ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy breaks down how we collect, use, and safeguard information when you visit our website, schedule services, or interact with our staff. By using our website or services, you agree to the terms of this Policy.

2. Information We Collect
We may collect the following types of information: Non-Personal Information, such as browser type, device type, and general site usage data through cookies or analytical tools. Personal Information, such as your name, email address, and phone number when you submit inquiries via our Contact Us page. On our Contact Us page, we ask that you do not include Protected Health Information (PHI). Protected Health Information, collected securely through our HIPAA-compliant intake and scheduling platform (PracticeQ). This platform is separate from our marketing website and is governed by a signed Business Associate Agreement.

3. How We Use Your Information
We may use collected information to: respond to inquiries and provide customer service. Deliver and manage services you request. Improve our website, services, and user experience. Send important communications related to your appointments and services. We do not disclose PHI collected through our HIPAA-compliant systems for marketing purposes without your explicit consent.

4. Cookies and Analytics
We use cookies and analytical tools only on our marketing pages to understand general website usage and improve performance. Tracking tools are not used on any intake, scheduling, or consent pages where PHI is collected.

5. Data Sharing and Disclosure
We do not sell your information. We may share limited data with trusted service providers who perform business functions on our behalf (such as website hosting, payment processing, or HIPAA-compliant intake services). These providers are bound by agreements to safeguard your information and comply with the applicable laws.

6. Data Security
We take reasonable measures to protect information from unauthorized aaccess, disclosure, alteration, or destruction. PHI is collected and stored exclusively through HIPAA-compliant plkatforms with encryption, access controls, and audit trails.

7. Your Rights
You have the right to: access and request a copy of your PHI. Request corrections to your PHI. Request restrictions on certain uses or disclosures. Receive an accounting of disclosures of your PHI. To excercise these rights, please contact us using the information under section 11. Contact Us.

8. Third-Party Links
Our website may contain links to external sites. We are not responsible for the content of privacy practices of these sites. We encourage you to review the privacy policies of any third-party websites you visit.

9. Children's Privacy
Our services are not directed toward individuals under the age of 18 years old. We do not knowingly collect information from minors without parental consent.

10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date.

11. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at willowhydration@gmail.com.
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